Power BI · Demo project
Customer Analytics
Explore segmentation, retention, the customer journey, satisfaction, and value across a fictional customer base.
Demonstration
Open in Power BIContext
A fictional company tracks its customer base throughout 2026.
Proposal
Analyze the acquisition funnel, reasons for churn, and revenue concentration.
Proposed architecture
Simulated monthly records → Power Query → DAX measures → six Power BI pages.
Practical use
Compare retention cohorts, acquisition costs, and NPS by segment.